Brandy W.
October 2023
5 min

How to create engaging and well-performing video courses

(and how to sell them)


In today's digital age, e-learning has taken a front seat. With the increasing demand for remote education and skill development, video courses have become an essential part of online learning.
“A prime example of this is New York City’s recent decision to cancel traditional snow days, opting for remote learning instead. As outlined in this NBC News article, the move signals a shift in how we perceive the necessity and utility of online education.”
Whether you're a seasoned video marketeer or an e-learning coordinator just getting started, creating a successful video course can seem like a daunting task. This guide aims to make that task simpler and more effective, offering insights into making a video course that not only engages but also sells. If you're using platforms like Kinescope for your e-learning solutions, you're already on the right track!

New or advanced video course creator - what to know

For Beginners:

Start small: Instead of diving into a comprehensive curriculum, start with a bite-sized lesson or module. Manageable projects let you focus on quality and learn the intricacies of course creation. Platforms like Kinescope allow you to start small and expand, offering versatile solutions for creators at every level.
Audience research: Before you even outline your course, get to know your target audience. Use Kinescope's analytics to identify common pain points and questions. Create content that addresses these needs, ensuring your course has value.
Budget accordingly: High-quality production doesn't necessarily require a massive investment. Platforms like Kinescope offer intuitive interfaces that allow for seamless editing and a professional finish. Invest in good lighting and a quality microphone, because while your audience might forgive less-than-perfect video, distorted audio is a deal-breaker.

For advanced creators

Advanced analytics: Metrics are your best friend when optimizing course performance. Kinescope provides advanced analytics to help you track how students are interacting with your course, enabling data-driven adjustments to content and presentation.
Personalization: The future of e-learning is personalization. Consider integrating quizzes, real-time feedback, and interactive Q&A sessions.
Leverage social proof: Credibility can often be the tipping point between a sale and a pass. Utilize Kinescope's feature to integrate testimonials and case studies right into your course layout.

Types of E-Learning Videos

Explainer videos

What they are: These videos delve deep into specific topics or concepts, making them easy to understand. They are frequently animated and provide a 360-degree view of the subject.

Best for: Complex topics, academic courses.

Training videos

What they are: These are hands-on, skill-based videos that guide the viewer through a set of tasks or actions, offering practical knowledge.

Best for: Skill development, DIY projects, software tutorials.

Live Sessions

What they are: These are real-time, interactive videos such as Q&A sessions, webinars, and live coaching.

Best for: Courses that require direct interaction, community building, real-time feedback.

Platforms like Kinescope support all these video types, making it easier for you to choose the right format for your content.

The power of personal insights and market research

It's often said that what interests you could interest others as well. As you venture into the world of video course creation, take some time to do a little 'internal market research.' What engages you in a video course? What elements make you click the 'Buy Now' button? Then, take this a step further by creating buyer personas for your target audience. These fictional, generalized characters can help you understand the needs, goals, and behavior of your potential customers. 

When you align these insights with your own preferences, you strike a balance between personal passion and market demand. Keeping your audience's persona in mind while planning your course ensures that you’re not just selling a product, but creating an experience that is tailored to your audience’s needs and preferences. 

Kinescope can provide you with the analytics you need to refine these personas over time, allowing you to continuously align your courses with what your audience truly wants.​​

How to sell your video course effectively

When it comes to selling your video course, understanding your audience is paramount, and that's where Kinescope's analytics come into play. The platform provides you with invaluable data points—such as viewer engagement, drop-off rates, and module performance—that you can leverage for targeted marketing.
Imagine this: Your analytics show that Module 3 of your course has a higher engagement rate compared to other modules. That's a golden nugget of information! You can use this insight to create marketing campaigns that highlight the most engaging parts of your course. Share snippets or previews of Module 3 on social media platforms or in email marketing to give potential buyers a taste of what makes your course unique and engaging.

But that's not all. Kinescope's analytics can also help you identify areas that may need improvement. If you notice a drop in engagement or completion rates for a specific module, that's your cue to investigate and refine the content to better suit your audience's needs. Once you make the necessary adjustments, not only does your course become more effective, but its marketability also improves.

In essence, selling your video course is an ongoing cycle of creation, analysis, and optimization. Platforms like Kinescope equip you with the tools and insights to stay ahead of the curve, ensuring that your courses aren’t just made—they're also effectively sold.

Key takeaways

Creating a video course isn't just about uploading content online; it's about crafting a meaningful, educational experience that also brings in sales. Whether you're a beginner or have a portfolio of courses, there's always something new to learn and implement. If you're looking to make your courses more engaging, consider integrating Kinescope's e-learning solutions, which offer analytics, high-quality video support, and interactive elements to enrich your content.

Remember, successful course creation is a marathon, not a sprint. Take the time to plan, create, and iterate. Your learners—and your sales numbers—will thank you.

For more information on how to make your e-learning solutions even more impactful, visit Kinescope's e-learning solutions.

Happy course creation!

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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October 2023
5 min