February 2023
4 min

Important metrics to track for your e-learning video success

Video marketing

We all know video learning can be an effective and engaging way to acquire new knowledge and skills. This is why more and more companies integrate e-learning videos into their business strategy. Whether they are used for inbound or outbound purposes, e-learning videos continue to be and here to stay. Whatever your business motivation may be, there are several reasons why video-based learning is beneficial:

  • Visual and auditory learning: Videos provide a combination of visual and auditory stimuli, making it easier for learners to process and retain information. This can help cater to different learning styles and preferences.
  • Convenience and accessibility: Videos can be accessed from anywhere and at any time, allowing learners to fit the e-courses into their busy schedules. With the rise of online learning platforms, learners can access a wide range of educational or motivational videos on various topics from improving a skill, learning a new one or working on personal growth.
  • Engaging and interactive: Videos can be designed to be interactive, with quizzes and other assessments built-in to test understanding and stimulate engagement and conversation. This helps learners stay motivated throughout the learning process.
  • Demonstrations and simulations: Videos can also be used to demonstrate complex concepts or provide simulations of real-world scenarios. This can be particularly useful in fields such as medicine, engineering, or aviation, where hands-on experience may be limited or difficult to obtain.

Overall, video-based learning is not only a valuable tool in education but also for business, offering a flexible and engaging way to learn (or teach) new skills and acquire knowledge.

Your video metrics and why they are important

Keeping track of video metrics is essential in understanding the engagement and success of a video course. Video metrics provide valuable data that can help instructors and educational institutions improve their teaching methods, content delivery, and viewer engagement. Once you get the hang of it, metrics are not only interesting, but also fun to play around with. As we’ve talked previously, there are many benefits from monitoring video metrics:

⭐ Measure engagement
Video metrics can provide insight into how long viewers are watching a video, how many times they watch it, and whether they are engaged with the content. This data can help you identify areas where viewers may be struggling or disengaged, allowing you to adjust the content and delivery to improve engagement.

⭐ Identify popular content

Video metrics can give you information on which videos are most popular with viewers. With this data, you can more easily determine which topics are most interesting or challenging for your viewers, allowing you to tailor your teaching to meet the viewers' needs.

⭐ Evaluate learning outcomes

Another benefit of video metrics is they can help you assess how well viewers are learning the material. By tracking metrics such as quiz scores or completion rates, you can measure the effectiveness of your teaching methods and content delivery.

⭐ Improve future courses

Lastly, video metrics can also provide valuable feedback that can be used to improve future courses. By analyzing metrics from previous courses, you identify areas for improvement and make adjustments to future courses accordingly.

In summary, video metrics can provide valuable information regarding a video course's engagement and success. By tracking these metrics, you can improve teaching methods, content delivery, and viewer engagement, leading to better learning outcomes for your viewers. After we’ve covered why video metrics are important, it is time to dive into 7 important video metrics to keep your eye on:

7 important video metrics

There are several key video metrics that are important to measure the success of a video in terms of learning and engagement:

  1. View Rate: View rate measures the number of times the video has been viewed compared to the number of times it has been presented to viewers. A high view rate indicates that the video is being watched by a significant proportion of the target audience. View rate is very useful to track because it can be used to gauge the overall interest in the video and to identify opportunities to increase engagement.
  2. Engagement Rate: Engagement rate gives us an indication of the number of interactions (such as likes, shares, or comments) with a video compared to the number of views. A high engagement rate indicates that the video is resonating with viewers and generating interest. Engagement rate is a perfect metric to track if you want to identify which parts of the video are most engaging and to inform future content creation.
  3. Total Time Watched: Total time watched indicates the amount of time viewers spend watching a video. This metric provides insight into how engaged viewers are with the content and can be used to identify which sections of the video may need to be revised or shortened.
  4. Unique User Count: Unique user count calculates the number of individual viewers who have watched the video. This metric provides insight into the reach of the video and can be used to identify opportunities to expand the audience.
  5. Audience Retention: Audience retention shows the percentage of the video that viewers watch before dropping off. This metric gives information on how engaging the video is and can be used to identify areas where viewers may be losing interest.
  6. Play Rate: Play rate points to the percentage of viewers who click "play" when presented with the video. It provides insight into how well the video is being promoted and how interested viewers are in the content.
  7. Demographics: Demographic data such as age, gender, and location can provide valuable insights into the audience for the video. This information can be used to tailor content to specific groups and to identify areas where the video may need to be translated or adapted for different regions.

By measuring these video metrics, you can gain valuable insights into the effectiveness of their videos in terms of engagement and learning outcomes. This data can be used to improve the content and delivery of future videos, leading to better engagement and learning outcomes for viewers.

How to get started with your metrics

Alright, you now know your metrics and why they are important. But where do you start in working with them and getting the most out of your data? 

Once you keep track of what works or doesn’t work for your audience, you will soon get insight into deeper needs and wants of your viewers. Video metrics can provide valuable insights into how viewers are engaging with your content. To use these metrics for your benefit, we have a couple of tips for you to get started:

  • Pick a weekly or monthly evaluation moment. Quantify the moments (what is happening, what visual cues or words are happening) of when your engagement is peaking.
  • Define your key performance indicators (KPIs): Determine what metrics are most important to your goals. For example, you may want to measure total views, view duration, engagement rate, or conversion rate.
  • Analyze the data- Use analytics tools to track and analyze the metrics you've identified. This will allow you to understand how viewers are engaging with your content and identify patterns and trends.
Kinescope's analytics dashboard provide you with a clear overview of your metrics per video, time range, location, devices and others
  • Identify areas for improvement: Based on your analysis, identify areas where engagement could be improved. This could include optimizing video length, improving video quality, or making changes to your call-to-action.
  • Experiment with different approaches: Use the insights you've gained to experiment with different approaches to video content. This could include creating shorter videos, using different types of content (such as animations or live-action footage), or changing the style of your call-to-action.
  • Continuously track and iterate: Keep tracking your metrics and iterate on your approach based on what you learn. By continuously analyzing and refining your strategy, you can steadily improve engagement and achieve better results over time.

Remember to have fun with it. Getting to know your audience better is quite a journey. Try, experiment, fail and succeed together with Kinescope. We’ve got you covered with advanced analytics in one, easy to find dashboard, so you can keep your metrics always on track.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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February 2023
4 min
Video marketing