Brandy W.
August 2023
4 min

AI Video: Advantages, disadvantages and tips for best results

Leveraging Cutting-Edge Technology to Revolutionize Video Production

Video marketing

In the rapidly evolving world of digital media, AI video is making waves and generating buzz in the industry. Artificial Intelligence (AI) is not a new concept, but its application in video production is transforming the way we create and consume video content. But what exactly is AI video, and why is it suddenly such a hot topic?

AI video refers to the use of artificial intelligence technologies to automate and enhance various aspects of video production, from scriptwriting and editing to analyzing viewer behavior. The use of AI in video production can streamline workflows, reduce costs, and enable the creation of more engaging content.

Weighing the Benefits and Drawbacks of AI in Video Production

Like any technology, the use of AI in video production comes with its pros and cons. On the plus side, AI can significantly speed up video production by automating repetitive tasks like tagging, cropping, and even scriptwriting. It can also analyze large amounts of data to provide insights into viewer behavior, helping you to create content that resonates with your audience.

However, while AI can certainly streamline the video production process, it isn't without its limitations. AI lacks the human touch and can struggle with more nuanced aspects of content creation, such as emotional storytelling and artistic direction.

AI is particularly adept at creating certain types of videos. For example, explainer videos, product demonstrations, and training videos can all be enhanced using AI. These types of content often follow a predictable structure and format, making them ideal for automation.

Harnessing AI to Create and Enhance Videos

One of the most exciting applications of AI in video production is scriptwriting. AI can significantly simplify the process of crafting a video script by generating ideas and even writing initial drafts based on keywords and other input parameters. This can free up your time and energy to focus on more creative aspects of video production. We’ve all been reading and testing out ChatGPT and its (quite) powerful features when it comes to creating short written forms, such as a short script or an introduction.

To make the best use of AI in video production, follow these steps:

1. Gather Ideas: Use AI tools to analyze your audience and market trends to gather ideas for your video content.

2. Use an AI Video Generator: Several software platforms offer AI video generation tools that can automate many aspects of video production. These tools typically come with a cost, but the time savings can make the investment worthwhile.

3. Edit: While AI can do a lot, it's not perfect. Be sure to review and edit the AI-generated content to ensure it meets your standards and aligns with your brand.

4. Upload to a Secure Video Hosting Platform: Once your video is ready, upload it to a secure platform like Kinescope. Kinescope’s Content Delivery Network (CDN) ensures your video is stored both secure and private, giving you peace of mind while offering your viewers the best possible experience.

Embracing the Future of Video Production with AI

The decision to use AI in video production ultimately comes down to personal preference and the specific needs of your project. While AI tools have come a long way, they are still developing and are not yet a one-size-fits-all solution. 

That said, staying abreast of the latest innovations and being open to integrating AI into your video production process can yield significant benefits. As AI technology continues to evolve and improve, we can expect it to play an increasingly central role in video production.

In conclusion, AI video represents an exciting frontier in digital media, offering unique opportunities to streamline production, engage audiences, and deliver high-quality content. Whether you choose to embrace it now or watch its development from the sidelines, AI video is a trend worth keeping an eye on. It's not just the future of video production—it's quickly becoming the present.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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August 2023
4 min
Video marketing