During the last two years, we’ve seen a shift to remote and hybrid work, an increasing number of online events, virtual calls, and remote company trainings in a video format. While online corporate tutorials and demos have been used by companies for years, the COVID-19 pandemic has made one thing clear for both educational institutions and businesses: it’s time to invest in engaging and high-quality videos.
As we recently talked about, interactive videos are a great way to improve student e-learning. But what about transforming corporate training into an engaging and practical experience?
We’ve gathered some useful tips for successful business virtual learning to help you create insightful and impactful videos for your team.
Tip №1: Take care of the quality
Video quality affects the first impression. Some people believe that the content dominates the quality and it’s all about being invested in knowledge anyway. Well, for some this might be the case, but if you want to present yourself in a better light and get better feedback, quality really matters.
Even if your video dimension is excellent, make sure the pictures you use in the video are also high-quality. If you’re using a diagram, make sure it fits the screen.
Also, your video will most likely be viewed from different devices. By keeping this in mind, you’ll be able to create videos that will be optimized quality-wise for every device.
Tip №2: Frequently monitor your analytics
Insights rule it all! For online learners, the key point of video learning is to gain as much knowledge as you can from every video. When it comes to corporate training viewers can often skip parts of the videos or not interact with it. Therefore, as a corporate training creator, you should be invested in using powerful analytics tools that track engagement, views, and even more complicated stats like unique viewers, average engagement rate or types of devices used.
Why would you need to know all that? For starters, you need to decide whether your content is relevant enough. If it’s not, you’ll quickly notice rapid drops of engagement right after the start of the video. Maybe that means viewers don’t find the content appealing or informative. Also, it won’t hurt to know what kind of online training format works the best for your audience. You might need a completely different format for corporate training as well as for a short program with free entry.
Analytics matter ‒ for example by using Kinescope’s advanced analytics, you can always stay informed about your audience’s behavior and track your videos’ performance.
Tip №3: Experiment with the training formats
Speaking about relevant content, you can’t mess with the format. To create a powerful corporate e-learning video, you need to choose a format that will suit both the subject of the learning and the context of the audience.
For example, younger demographic groups have a much better perception of shorter videos rather than longer ones. By providing them with a series of short but educational videos you can quickly grab their attention and make them focus on your content.
Also, you have to plan ahead all the tools you’re going to use in your videos. The success of an explanation video with something visual (for example 3D modeling or web design) is questionable if the video consists only of the educator’s lecture and slides with long text paragraphs.
In some cases, a live format is preferable ‒ lives are perfect for interactive activities like webinars and workshops.
Try animation, use interactive elements for better engagement, create neat infographics, and your videos will be relevant, informative and engaging. And of course, it’s always better to do your research in advance and ask your viewers for feedback on what content format works better.
The role of the video hosting platform
The choice where to host your videos makes an impact on the outcome of the video as well. Nowadays, there are plenty of options of providers to store and host videos, however some like YouTube for example might be insufficient in terms of content protection as we’ve previously outlined. Video hosting providers, adapted for e-learning, are preferred when you’re looking for premium security, advanced features, collaboration tools and storing large volumes of video traffic. The more flexible your platform is, the better.
Kinescope uses the latest industry-standard digital rights management system (DRM) like Apple FairPlay and ClearKey to ensure not a single byte of your content gets unauthorizedly downloaded. This is especially important for corporate training videos created for (and only for) your company’s eyes.
With Kinescope you can:
- Integrate your own learning management system and create the most effective training programs without barriers;
- Customize of look of video player with your corporate colors and clickable logo ;
- Add chapters or subtitles, attach documents and interact efficiently with your audience;
- Securely store high volume of video traffic due to our private CDN infrastructure;
- Seamlessly run live streams right from the dashboard in case you want to create a powerful webinar or an online workshop;
- Benefit from an unbeatable pricing based solely on video storage and duration, not on features (you get all of our features regardless of the type of pricing).
Creating engaging and informative corporate e-learning videos can be a difficult and time-consuming process. However, if you plan ahead the content and the video format the results can be overwhelmingly positive both for you and your colleagues.
And remember to track how well your videos are performing, ask for feedback and adjust.
Do you already have the ideas and content, but don’t know how to transform them for your audience? Or you are already creating impactful videos, but are looking for a change? You can try Kinescope for free by signing up below and test it for yourself.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.