Maria Fortunato
May 2024
5 min

Crafting the perfect video-based learning strategy for your courses


The landscape of education is continually evolving. Traditional methods of learning are being complemented and, in many cases, replaced by innovative approaches that leverage technology to enhance the learning experience.

One such approach that has gained significant traction in recent years is video-based learning, which is becoming increasingly popular worldwide due to its accessibility and high-quality teaching capabilities. It also provides the most comprehensive way to deliver subject matter to learners, especially when integrated with a Learning Management System (LMS).

Apart from education, this can be seen in various sectors, including corporate training, healthcare, IT, manufacturing, retail, finance, government, hospitality and tourism, and agriculture.

But what is video-based learning, what are its benefits, and how can you craft the perfect video-based learning strategy for your courses?

What is video-based learning?

Video-based learning, simply put, is the use of videos as the primary medium to deliver educational content. Instead of relying solely on text-based materials or in-person lectures, video-based learning allows learners to engage with course content through dynamic visuals, animations, demonstrations, and narratives. This format offers a more immersive and engaging learning experience, catering to diverse learning styles and preferences.

Key features of video learning include multi-sensory engagement that caters to different learning styles, flexibility that facilitates self-directed learning, and global accessibility due to digital device proliferation and internet availability. Often, video learning also incorporates interactivity and engagement through quizzes, discussions and Q&A sessions, and adapts content based on individual learner preferences and progress.

However, there remain some challenges, such as digital inequality stemming from unequal access to digital devices and high-speed Internet. There is also the risk of reduced learner attentiveness due to passive viewing, as well as accessibility and technical issues related to platform compatibility, connectivity and slow buffering.

Despite these challenges, video-based learning is here to stay. Research indicates that it increases information retention rates by up to 60% and that learners prefer video content 2.5 times more than plain text. Additionally, the global e-learning market is expected to reach $325 billion by 2025, with video-based learning a significant contributor. Furthermore, mobile learning is growing, with over 70% of mobile network traffic expected to be video by 2025.

The benefits of video-based learning

  1. Increased engagement

Videos have the power to capture attention and maintain engagement better than text-based materials. The combination of audio and visual elements stimulates multiple senses, making the learning experience more interactive and memorable. Furthermore, both learners and trainers can actively participate in video-based learning sessions, fostering better communication and engagement.

  1. Practical and fun learning experience

Video-based learning enables educators to incorporate real-world examples, case studies, and simulations, making the content more relatable and applicable to learners. Additionally, well-produced videos can be entertaining, turning the learning process into an enjoyable experience.

  1. Cost-effectiveness

While the initial investment in video production may seem daunting, the long-term benefits outweigh the costs. Once created, videos can be reused and repurposed across multiple courses, saving time and resources in the long run. It also eliminates the need for travel and reduces set-up requirements, compared to traditional classroom set-ups.

  1. Accessibility

With the proliferation of online platforms and mobile devices, video content is more accessible than ever before. Learners can access educational videos anytime, anywhere, allowing for greater flexibility and convenience.

  1. Dynamic content updates

Unlike traditional textbooks or printed materials, videos can be easily updated and revised to reflect the latest information, industry trends, or changes in curriculum. This ensures that learners are always receiving the most up-to-date content.

  1. Convenience

Learners can access video-based learning modules at their own convenience, making it suitable for busy individuals or those with irregular or unpredictable schedules. Additionally, video learning often offers bite-sized course lectures, supporting micro-learning and on-demand training approaches. Learners also have the flexibility to access recorded video lectures for quick revision or to catch up on missed content.

Tips and tricks for crafting the best video-based learning strategy

  1. Diversify content formats

While traditional lecture-style videos have their place, don't be afraid to experiment with different content formats such as animations, short-form videos, interviews, and interactive tutorials. Variety keeps learners engaged and caters to different learning preferences.

  1. Long-term planning

Develop a comprehensive, long-term strategy for your video-based learning initiatives. Set quarterly goals, outline the topics and themes you want to cover, and allocate resources accordingly. Having a clear roadmap will help you stay organized and focused on achieving your objectives.

  1. Platform experimentation

Don't limit yourself to a single platform or delivery method. Experiment with different video hosting platforms, social media channels, and emerging technologies to reach a wider audience. Keep an eye on trends and user behavior to adapt your strategy accordingly.

  1. Continuous evaluation and improvement

Regularly monitor and analyze the performance of your video content using metrics such as viewer engagement, completion rates, and feedback from learners. Use this data to identify areas for improvement and refine your approach over time.

  1. Interactive elements

Incorporate interactive elements such as quizzes, polls, and Q&A sessions to encourage active participation and reinforce learning objectives. Interactive videos not only keep learners engaged but also provide valuable insights into their comprehension and retention levels.

  1. Screencast videos

Consider integrating screencast videos into your curriculum, especially for software tutorials or demonstrations. Screencasts allow learners to follow along with the instructor's actions in real-time, enhancing comprehension and practical application.

The future of video-based learning

There’s no doubt that video learning is transforming education or that embracing it enhances inclusivity, engagement and effectiveness in education and training. By leveraging the power of video content, you can create engaging, interactive and accessible learning experiences that resonate with your audience.

Video-based learning is set to grow in popularity alongside ongoing technological advancements, with VR and AR expected to be incorporated to provide immersive experiences, and adaptive technologies to be used to tailor content to individual learners. The rise of mobile learning will also increase accessibility to video-based learning, with smartphones and tablets better able to facilitate on-the-go online learning.

Remember, the key to success lies in experimentation, adaptation and continuous improvement. By following the tips and tricks outlined in this article, you can craft the perfect video-based learning strategy for your courses, driving better outcomes and learner satisfaction.

If you're ready to take your video learning strategy to the next level, check out Kinescope's wide range of services for business than can help you unlock the full potential of video-based learning and transform the way you educate and inspire your audience with innovative e-learning solutions tailored to your unique needs and objectives.

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May 2024
5 min